Brand community

Community created specifically for your brand and your needs, ready to support you in communication and marketing strategies. A tribe that interacts with the company for a predetermined time, that shares opinions, carries out tasks, and shares posts on social media. Put them to the test and request the tasks that interest you the most.
ApertaMente CPT
You can involve the community in concept/product tests (this includes sending products to the homes of participants, or them purchasing products)
ApertaMente ADV
You can use the community to try out advertising materials, endorse creative ideas, improve them and monitor their long-term effectiveness
ApertaMente inno LADDER
Open innovation community that you can use as an endless source of creative input, for feedback about innovative initiatives, for insights into current and/or future trends to develop new product or service concepts

Online focus groups

Dedicated platform in addition to Facebook or WhatsApp
In Italy and abroad
Users selected on the basis of the desired target
100% secure: closed, controlled groups
Flexible, variable time frame, depending on the research goals
A wealth of data and information
Materials mounted on video that can be used to drive social pages or campaigns

My Smart Opinion

What people really think
www.mysmartopinion.com
Real consumers who are eager to share their opinion with the company
Digital App via QR Code (and soon via Augmented Reality)
Timely verification of people’s experience while using the product/service/activity
Research carried out directly at the place of consumption / event / use / enjoyment through their Smartphone and / or Tablet
Quick, smart and efficient data collection with cost-effective investments
Real time data
Responses automatically entered in a database ready to be processed statistically

Online qualitative forums

Innovation tools