"Your success is our success."

ApertaMente offers its Clients Marketing Consulting Services, specifically designed for small and medium sized companies in terms of:


  • a synergic action among the activities of your Company, market and marketing research, exploiting the different competences for the achievement of objectives


Cost Effectiveness

  • SMEs can hire professionals without weighing down its in-house structure

ApertaMente Marketing services:

Definition of Strategies and Marketing Plans

  • We define, with the Company, short/medium/long-term business objectives for a strategy focused on growth
  • We identify the reference target in addition to developing the brand / product / Company positioning aiming at reaching a unique placement on the market and distinguishing itself within the group of competitors
  • We develop operating marketing plans meant as action plans to implement the marketing strategy: recommendations of product activities, promotions, communication plants, etc.

Creation, development and launch of new products

  • We identify new trends and consumer needs to create new products and/or services
  • We support the development of new products in terms of characteristics (design, content, quality, etc.), packaging, positioning, price and profitability

Competitive analysis and identification of new business opportunities (for Italy and abroad)

  • We analyse the market in question, including competition (strategies adopted, such as how they are positioned and communicate on the market) to identify the Company’s possible actions
  • Identifying strengths and weaknesses of the Company in addition to opportunities and threats (SWOT analysis)

Optimisation of current product / service portfolio

  • We work to relaunch a business, repositioning the product-service and/or brand portfolio
  • We analyse single product performances including with the assessment of the shelf / label /claims impact
  • We assess the rationalisation of the product portfolio for a reduction of costs

Project Management

Business Planning

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