Founding partner and qualitative research manager.
Psychologist specialised in marketing and communication. For more than 12 years, he has worked in the field of marketing research as a researcher and subsequently as a research manager in an important research Institute and a major research and consulting company. He attended the AMISI post-graduate school for physicians and psychologists in Milan: the four-year training made it possible for him to be deeply aware of topics and aspects relating to pharmacology and therapeutic prescriptions. These useful notions were then further studied in greater depth, during his research activities in the Pharma sector.
He has a strong interest in research and experimentation of new methodologies and research tools (including innovative methods for the analysis of BTL material, for shelf/shopper testing, customer segmentation analyses with PNL communication forms, event testing and creative workshops).
Founding partner and qualitative and quantitative research manager.
Psychologist specialised in marketing and communication, she has worked for more than 12 years in the field of marketing research, initially as a researcher in an important Research Institute and then, for 7 years, as Research Manager at the Italian branch of an Italian Consumer Goods Multinational Company. After this experience, she decided she personally wanted to experiment the role of research and service provider for companies, combining her expertise reached as a “client” with her expertise as a “consultant”. She has meaningful experience in the field of product development and innovation, replacement, brand strategy and communication.
Glauco T. Savorgnani
Founding partner and quantitative research manager.
A graduate in Business Economics, he gained 30 years of experience in marketing research in international and Italian research agencies, such as Ipsos-Explorer, Doxa, GfK, as a quantitative research manager and account supervisor in the Pharma, Food&Beverages and Energy fields
Expert in quantitative methodologies and multivariate statistic analyses.
He gained 30-year experience in university and managerial training.
He is a lecturer in Marketing at the Università Cattolica del S. Cuore – Economics Faculty in Milan, Brescia and Rome; and a lecturer in Marketing research and analyses on the Master’s degree course of the Università Cattolica S. C. and the University of Macerata.